Controversy on ‘Are You Beach Body Ready?’
When I turned on the news and heard about this ad showing
this perfect model as the mascot, I immediately thought: ‘oh no…here we go
again once summer comes around.’ I cannot fathom on how much emphasis society puts
on how girls are supposed to appear and what body type is considered acceptable
in the eyes of society. We see this more than enough in Disney movies such as
Cinderella, Snow White, and Beauty and the Beast. Young girls are taught at a
young age what is an acceptable and desirable body type to men. I don’t care if
companies put these ads and portray women to encourage women to be more
self-conscious of their appearances or setting standards. I just know that
every woman no matter of what shape or size they are, are beautiful in
someone’s eyes.
I loved how so many
voices of women sparked up across social media platforms and posted pictures of
them in bikinis and being proud of how their bodies were. The phrase in the ad
itself was highly offensive. It isn’t much different than being told that you
have an ugly body and it’s time to get into shape before hitting the beach. Are
these marketing, graphic designers, and communications professionals just big
idiots? That is sexist and discriminating. Anyone can go to the beach. I’ve seen seniors
go to the beach to sunbathe and enjoying the beach as much as anyone in their
swimsuits. Are they considered not beach ready? The beach is opened to everyone
regardless of race, sex, or body type. I hate how the ad is trying to label
women into being either ready or not, overweight or having unattractive body
parts. Yes, maybe they never intended the ad or the phrase to have that effect
on the public but it did.
What companies don’t realize or underestimate is that when
you put out ads and commercials that attack women’s sexuality, physical
attractiveness is that you are probably causing depression and putting people
down. You are causing people to choose to go on crazy workouts and diets in
order to slim down to what society is willing to accept. In other words, these
ads are scaring unconfident women to take off their clothes and put on a bikini
or even a sundress to show their body in the summer. However, to those women
who aren’t lacking in confidence will show their sexuality and their bodies
without any fear of how they look or give a single ounce of care to what are
society’s standards.
Go girls! Stand up and be proud of the body you have and don’t
be afraid to show it off to the world during the summer on the beach!
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